Boat Dealership
Williams & Smithells
Williams & Smithells are a leading International Yacht Brokerage and New Yacht Agency, operating across multiple locations including Portchester (Hampshire, UK), Chichester…
The Brief
Create a bespoke website for an international yacht brokerage and new yacht agency. The project needed detailed boat listings and an automated route for distributing inventory to third-party platforms.
What We Delivered
We developed the WordPress website with searchable and filterable yacht specifications and media galleries. An Open Marine-compliant XML feed exports listings to third-party platforms and partner networks, supporting the brokerage’s international presence.
The Project
Williams & Smithells are a leading International Yacht Brokerage and New Yacht Agency, operating across multiple locations including Portchester (Hampshire, UK), Chichester (West Sussex, UK), Lefkas, Leros, Kilada, and Crete (Greece), Sicily (Italy), and Menorca (Spain).
We partnered with them to design and develop a bespoke website that not only highlights their extensive yacht inventory but also integrates advanced functionality tailored to their business needs.
Key features of the project include:
- Comprehensive Boat Listings: A user‑friendly platform that allows visitors to browse, search, and filter through detailed yacht specifications and media galleries.
- Open Marine Data Export: Automated generation of an Open Marine–compliant XML feed, enabling seamless syndication of listings to third‑party platforms and partner networks.
- Custom WordPress Development: Built on a robust WordPress foundation with tailored functionality to ensure scalability, performance, and security.
- Global Accessibility: Optimised for international audiences, reflecting the brokerage’s worldwide presence and diverse client base.
This collaboration has provided Williams & Smithells with a modern digital presence that enhances both customer engagement and operational efficiency.
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